Job Details | St Austell Brewery

Job Summary

Job title: Digital Marketing Executive
Salary: £20000 - £22000 per annum + Company benefits
Type: Permanent
Venue: HQ
Location: St. Austell, Cornwall
Closing date: Wednesday 24 October 2018

Job Description

An exciting opportunity has arisen for a digitally-savvy executive to join St Austell Brewery's award-winning marketing team.

What it's like to be a Digital Marketing Executive:

You'll be planning and managing digital activity across St Austell Brewery's portfolio of beer brands (including Bath Ales) and supporting with the online content creation for our pubs, inns and hotels and service (wholesale and training) brands

Stepping into a fast-paced environment, expect an exciting role that's filled with varying beer brands, events and campaigns. Reporting into the Beer Brand Marketing Manager, the role will suit a determined self-starter. You'll be a strong content writer and experienced in creating social media campaigns. A digital all-rounder, you'll also have experience in delivering search and email campaigns.

  1. Managing multiple social media accounts and driving engagement across these channels.
  2. Managing the creation of social media assets, through in-house creative teams or via agencies.
  3. Well-versed with drafting engaging social media copy; confident blog writer.
  4. Creating and coordinating social media calendars.
  5. Setting and delivering against KPIs for multiple social media channels.
  6. Managing advertising budgets for Facebook and Instagram.
  7. Delivering top-class PPC results aligned to business objectives and delivering AdWords and SEO campaigns - you'll be confident planning search strategy.
  8. Planning e-newsletter campaigns that people open, read and engage with.
  9. Preparing weekly and monthly reports on social campaigns.
  10. Be a source of knowledge and training for internal teams. Identify new trends in digital marketing, evaluate new technologies and ensure the company is at the forefront of industry digital developments.

About You:

It's a given that you are passionate about marketing and have experience in working in a similar environment, but it is also important that you also have:

  • Ideal, but not essential: experience working in an agency, or an in-house PR, marketing or communications role.
  • Educated to degree level or equivalent.
  • Excellent written and verbal communication skills.
  • Experience working in the drinks and / or travel industry.
  • Good attention to detail.
  • Demonstrable experience of handling an array of digital communications tools, including social media, email marketing and websites.
  • Flexible approach; a self-starter who is adaptable to fast changing environment.
  • Demonstrate commercial acumen and awareness of wider business issues and opportunities when making decisions.
  • Team player with well-developed people skills - listens to others, actively contributes and shows commitment to building relationships within the team, pubs and wider business.
  • Clear and confident communicator - able to present ideas persuasively.
  • Organised, resilient, positive and calm under pressure; enjoys multi-tasking.
  • Self-aware and committed to continual improvement and personal development.

About Us

As part of the St Austell Brewery family, we are proud of our heritage and independence. We remain family owned with family values. We're delighted to have been awarded the Investors in People Gold status to acknowledge what we have created for our people.

We produce award-winning beers and have pubs and hotels spanning the South West from Bath & Bristol to the Isles of Scilly. Our venues are exciting places to be, dynamic, high volume and fast paced whilst also offering high quality locally-sourced food and outstanding beers.

Apply now

If this sounds like the job for you then we would love to hear from you and learn more about you. Simply fill in the short form and we'll get back to you very soon.

We will deal with your application in the strictest of confidence and welcome applications from people of all ages, ethnicities, disabilities, religions or sexual orientation authorised to work within the UK.

I declare that, to the best of my knowledge and belief, all the statements and information given are true and complete and that I have not withheld any material fact. I understand that if I am appointed and any of the information I have provided is inaccurate I could be liable to dismissal.


I consent to St Austell Brewery Company Limited obtaining information or references from any present or previous employers, or any other company or institution which the company considers appropriate. The company will only seek references if you accept an offer of employment with us. I further consent, if applicable, to enquiries being made about me to credit reference and criminal record agencies.

St Austell Brewery Company Limited will process the personal information provided by you in this application process, and any other personal information provided by you now or in the future, in accordance with the Data Protection Act 1998. Your personal information and any sensitive information, for example, criminal record (if any) will be considered by our managers during the selection process. We may pass health information to our occupational health professionals if you accept an offer of employment with us.

Should your application be unsuccessful, your personal information will be held on our HR database for approximately 6 months. After this period, your personal information will be erased and your recruitment documents will be disposed of in a confidential and responsible manner.

If your application for employment is successful, all of your personal information, including sensitive information provided in your application documents, and any information provided by you now or in the future, may form part of your HR file and may be held on our HR database. Your personal information will be processed to assist in the service and administration of the company’s employment practices, for example, payroll, performance reviews, equality and diversity and other monitoring. Your manager may also have access to your personal information to assist in line management duties, for example, performance and salary reviews. In emergencies and business continuity situations, we may use your details to contact you at home. Your personal information may also be used to assist the administration of any company pension, life assurance or health benefit staff scheme which you may be entitled to during your term of employment. Your information may also be passed to any scheme provider to consider acceptance and/or operate the scheme.

By submitting your application you confirm that you have read, understood and accept the statements in this declaration.